Cerise

Word of the Day for Tuesday, September 11, 2012

Cerise \suh-REES\, 

noun: moderate to deep red.

That it did not strike her, Molly Notkin, as improbable that the special limited-edition turkey-shaped gift bottle of Wild Turkey Blended Whiskey-brand distilled sprits with the cerise velveteen gift-ribbon around its neck with the bow tucked under its wattles on the kitchen counter...
-- David Foster Wallace, Infinite Jest

It was made of a purple satin sheath with layers of cerise tarleton underskirts.
-- A Tree Grows in Brooklyn, A Tree Grows in Brooklyn

Cerise comes from the French word of the same spelling meaning "cherry." It entered English in the 1850s describing a shade of cherry red. 

thanks to: www.dictionary.com